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Nothing happens until some-one sells something….

A truer business statement is hard to find… It is exactly because of this that the key to any business success is the ability of that business to optimise its sales environment.

At the core to a successful sales environment is a fully staffed team of trained and committed sales people. The repercussions of not getting this right are numerous. A sales vacancy means lost sales, lost revenue and lower profits. The quicker a vacancy can be filled the quicker revenues and profits can bounce back.

Filling a vacancy is just one part of the puzzle… Just as important as getting some-one in the position is to get the right quality person. The quicker the new recruit can perform at the expected level, the less the negative impact on sales will be. Sales teams need to get trained, talented and committed candidates as quickly as possible.

Our TRAINING & RECRUITMENT services focuses on providing businesses with exactly this.

Finding, Training & Selecting Sales Stars

About Us

How we can help

Having spent over 30 years hiring, training, managing, promoting and coaching sales staff we encountered the same challenges and frustrations over and over again. The three major areas which consistently held us back were:

• Quantity rather than quality in the candidate pool when looking for new sales candidates.
  • As an aside – there is a shared frustration in this regard felt by great sales candidates. This relates to the difficulty in quality candidates being spotted and given opportunities. There are really some gems available, but it is not always easy to sift the chaff from the wheat from a CV. Often we only find these sales stars by chance. 
• New recruits / candidates lacking a basic grasp of the fundamentals of selling and therefore requiring extensive sales training.
• The ability to identify whether candidates possess the soft skills necessary to make a success of sales roles. These skills include pro-activeness, learning ability, self-discipline, accountability and problem-solving. 

The SALES BARN was born out of continually coming up against these challenges in the sales environment. We believed that they were very fixable and this would be of massive benefit to employers of sales staff and top class sales people. In fact this is exactly what our vision is – to bring fantastic sales people and amazing sales opportunities (vacancies) together.

Our Approach

Our approach is to take the responsibility for ensuring that potential candidates we refer to clients are recruits we would hire in our own business.

Those succeeding are then welcomed onto our books and will then be presented to prospective employers. We can comfortably say that to be on our books each candidate has already shown that they are the best of the best. We want to provide businesses with great candidates, not millions of candidates!

Get in touch

Looking for great sales staff or looking for a great sales job? Give us a shout and let’s start the winning!!

Sales Shots – The Sales Barn’s Blog Posts

• Customer Objection = Your Sales Advantage
  A SALES SHOT Possibly the 2nd biggest thing a sales person fears, after cold calling, is to have a customer raise an objection. This is a curious reaction to something that should almost be an interim goal in any sales interaction. An objection means that the customer is engaging with you and your offer. It … Continue reading Customer Objection = Your Sales Advantage
• The Many & Varied Benefits of Sales Training
  A SALES SHOT Sales training is needed when the team is not hitting their targets and need to polish up on their skills to improve their sales performance. Correct? Well, yes and no….. Of course, at the core of decent sales training, the primary goal is to teach skills and methods that will result in … Continue reading The Many & Varied Benefits of Sales Training
• Sales Team Growth Means Business Growth
  A SALES SHOT The best way to to grow the business is to grow the sales team. No, not growth in terms of team size but in skills, staff-retention, product knowledge, effective & repeatable sales approaches, pro-active management support, etc. Yet, as any sales person will have experienced, the reality is business constantly requires growth … Continue reading Sales Team Growth Means Business Growth
• THE KEY LEVERS TO GENERATE MORE SALES REVENUE
  A SALES SHOT We are all constantly looking for ways to generate more revenue through our sales efforts. At the risk of over simplifying – revenue comes from your existing customer base plus the new clients that are added to this base. This is all well and good but not specific enough when we want … Continue reading THE KEY LEVERS TO GENERATE MORE SALES REVENUE
• Customer Confidence in Salespeople
  A SALES SHOT Less than 15% of customers believe that a sales person has the ability to understand their needs.  If we accept the notion that a person’s buying motive is to benefit themselves in one way or another, then not understanding their needs is a massive obstacle in the way of successfully concluding a … Continue reading Customer Confidence in Salespeople
• The Magic of Following Up
  A SALES SHOT Success is massively increased when we apply and align with the key performance principles of a particular endeavour. This is true in anything we are doing, be it in business, sport, art, education, etc. This is also true as we break each area down further, e.g. break sport down into specific sports, … Continue reading The Magic of Following Up
• Be the Best in YOUR World
  A SALES SHOT In his book Good to Great, Jim Collins introduces The Hedgehog Concept as one the differentiators between companies that are Good vs those that become Great. Part of this is the company operating in a space where it is the best in the world. This is understandable for multi-national companies and would … Continue reading Be the Best in YOUR World
• Elevator Pitch
  A SALES SHOT “So what do you do?” “I work for Company X and you?” “O – I work at Company Y.” If either, or both, of these people were in sales – what a missed opportunity! Worst of all it is not a once off…this opportunity arises so regularly. When meeting people “So what … Continue reading Elevator Pitch
• Selling the Accident
  A SALES SHOT In his book Here Be Dragons, Richard Mulholland talks about selling the accident – if you sell the accident the ambulance sells itself! If you can convince the customer of the likelihood and severity of something going wrong, you won’t need to push the solution very hard as they will be chomping … Continue reading Selling the Accident
• When is your prospect going to buy?
  The natural inclination or expectation from a sales professional is that if they don’t get the ‘deal’ on the first contact or pitch then the client won’t buy from them and they move on. This is true from the seller of expensive high-end items to the retail salesperson who quickly disappears when the shopper says, … Continue reading When is your prospect going to buy?
• Your North Star
  There is a Diana Ross song from yesteryear which starts off with the lyrics: Do you know where you are going to?  Do you like the things that life is showing you?  Where are you going to?  Do you know? These are critical questions we should be regularly asking ourselves every time we invest time … Continue reading Your North Star
• Personalised Benefits
  A SALES SHOT  One of the first concepts that you will come across in sales and marketing is that of features vs benefits. It is fundamental in positioning the product or service as something the buyer needs to act on and is what drives buying decisions. While the two, features & benefits, are interlinked there … Continue reading Personalised Benefits
• Creating Luck
  A SALES SHOT We often hear people who get a big deal or a successful result being described as having ‘got lucky’. Conversely we also hear of some-one bemoaning the fact that they never have any luck. In sales these opinions are further amplified. You would have heard, “My colleague is sooo lucky, out of … Continue reading Creating Luck
• Walk the walk
  In a world of social media, podcasts, voice notes, etc. virtually everybody talks the talk. This is not a differentiator – it just makes you the same as everyone else. As we know being the same is the opposite of standing out! How are you able to show potential employers that you walk the walk? … Continue reading Walk the walk

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